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The 2016 Study of Product Team Performance - Just Released!
With the addition of this year’s indicators of high performance, we have now identified 26 statistically significant contributors to the effectiveness of successful product teams.Download the 2016 Study
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In business you can never afford to lose sight of your competition. That’s a good mantra for every product manager to remember. Staying abreast of what’s going on throughout your market is key to keeping yourself competitive. Today, we’re going to briefly discuss two general views of competitive analysis that can sharpen your view of […]
When your Product Brief is complete, it’s time to move your focus to developing a Product Launch Plan Framework. This important document will become your roadmap for completing all the tasks necessary for a successful launch. Setting the Stage for Launch Success The smartest way to begin developing your Launch Plan Framework is to start […]
Once you’ve selected your approach to the product launch, you’re ready to prepare your product brief. As you’ll remember from my last post, there are essentially three approaches to product launch: Launching to an existing market Seeking out markets that don’t currently exist Creating a re-segmented market by taking a piece of an existing market […]