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My recent post provided tips for getting the right people on your Customer Advisory Council. Today I’m going to share essentials for the Charter that will guide the group. Advisory Council Charter Defined The Advisory Council Charter is a concise, one-page document that presents the product manager’s expectations for council members. It’s a way for […]
A practical way to engage customers in your product development process is to form a Customer Advisory Council. This Council gives you a structured way to gain client input. It also creates a good sounding board for sharing your product ideas. Who Should Be On the Customer Advisory Council? Usually a Customer Advisory Council is […]
Direct customer involvement in the development process is becoming increasingly important. The more customer involvement the greater your chance of developing a product that meets customer needs. The goal is to invest less of the product manager’s time in excess documentation and use that time to solicit customers’ perspectives. Opportunities Abound As you work your way […]