Why are so few product management organizations proactive? The Merriam-Webster dictionary defines the word proactive as: “controlling a situation by making things happen or by preparing for possible future problems“. Successful product …
How Embedded Is Product Marketing In Your Product Development Process?
We are nearing the finish line on this year’s Survey of Product Team Performance and as we prepare to begin the regression analysis I noticed an interesting comment from one …
How Essential Are Project Managers To Your Product Team’s Success?
We are in the midst of conducting our 2014 survey of Product Team Performance. This is an annual study we conduct to examine the factors that drive high performance product …
Product Development Methods and Their Adoption Rates
For the last two years we have been asking survey respondents about which product development methods their organizations utilize with an eye toward the trend line. We have found that …
Join The Study of Product Team Performance
Take Part in this Year’s Study of Product Team Performance! We Want to Learn How Your Organization is Performing Our annual study examines the dynamics of effective product teams by identifying the …
The Most Commonly Cited Reasons for a Failed Product Launch
Since 2012 we have been investigating the various aspects that enable product teams to achieve high performance. Each year product launch is consistently cited as a problem area. There are …