I trace the increasing acceptance and implementation of high quality user experience (UX) to what I call the “Apple wave.” Apple’s emphasis on the quality of the user experience transformed …
Global Study of High Performance Product Teams
For the past three years Actuation Consulting, along with a wide array of sponsors and industry associations, has conducted a global study of product team performance. The findings from our annual study …
Marketing And The Product Team – How To Nurture A Positive Relationship
One of the issues that organizations encounter as they scale is optimizing the working relationship between marketing (or product marketing) and the product team. So in our most recent market …
How Effective Is Your Product Team?
Our research into the effectiveness of product teams has painted a somewhat stark picture of how product teams perceive their own levels of performance. The data illustrates that only a minority …
Marketers – How Strong Is Your Relationship With The Product Development Team?
As part of this year’s Study of Product Team Performance we asked product team members to describe the nature of their relationship with marketing or product marketing. We know from …
Should Product Teams Understand Their Product’s Sales Cycle?
The Product Team’s Knowledge of the Sales Cycle While the data show the majority of product teams have managed to strike a strong relationship with their organization’s sales team, with only occasional …