Actuation Consulting is proud to be affiliated with DePaul University’s College of Computing and Digital Media where our digital product management courses are an integral part of the university’s graduate and undergraduate curricula. In addition, Actuation Consulting’s president, Greg Geracie has collaborated as Editor-in-Chief with Massachusetts Institute of Technology professor Steven Eppinger to create a definitive product management and marketing body of knowledge. Professor Eppinger is a leading expert in the field of product development.
Originating as the Department of Computer Science at DePaul University, the College of Computing and Digital Media (CDM) has evolved in the past two decades into an interdisciplinary college with a broad range of innovative programs. The college is organized into two schools: the School of Computing (SoC) and the School of Cinema and Interactive Media (CIM).
At CDM, we merge visual storytelling with technology and continue to excel in established and emerging fields. Our multidisciplinary approach means you develop the essential workplace skill of teamwork combined with the right mix of theory and practice and the education you need to apply critical and creative thinking to new fields and become a leader in a world in constant evolution.
Product Management Courses
This course focuses on the creation and management of intangible technology products and services throughout the entire product management lifecycle. The benefits of the product management process along with the role of the Product Manager throughout the digital product lifecycle, main tasks, key reports and relationships, and the relationship between product management and product marketing will be examined. PREREQUISITE(S): None
This course focuses on the central role of the Product Manager in creating and sustaining compelling products and services throughout the product lifecycle. Special emphasis is placed on the creation and management of intangible technology products and services throughout the entire product management lifecycle. Product managers act as the focal point for value creation within their organizations leading cross functional product activities from the conception of an idea to the ultimate product retirement. PREREQUISITE(S): None
The Product Management and Marketing Body of Knowledge (ProdBOK Guide®) provides a comprehensive view of the field of product management. The guide’s development was led by Greg Geracie and co-edited by MIT professor Steven Eppinger.
The ProdBOK Guide encompasses input from many of the leading voices in the product management community as well as our partners from the adjoining professions. It is the first collaborative effort to develop a standard Body of Knowledge for the product management and marketing community. The ProdBOK Guide incorporates input from academics, analysts, authors, bloggers, consultants, industry associations, and practitioners.
About Steven Eppinger
Steven Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. He also holds the General Motors Leaders for Global Operations chair and has a joint appointment in MIT’s engineering systems division. He is the co-director of MIT’s system design and management program, and served as deputy dean of the MIT Sloan School from 2004 to 2009. Before joining the faculty, he received bachelor’s, master’s, and doctoral degrees from MIT in mechanical engineering.
Professor Eppinger has created an interdisciplinary product development course in which graduate students from engineering, management, and industrial design programs collaborate to develop new products. He also teaches MIT’s executive programs in product development and complex project management. Professor Eppinger has co-authored a leading textbook entitled Product Design and Development (5th edition, 2012) published by McGraw-Hill that is used by hundreds of universities around the world.
Professor Eppinger is a renowned researcher specializing in development of complex technical systems. He has published dozens of articles in academic journals and technical conferences, including many papers that have advanced the design structure matrix methodology. His book based on this research is titled Design Structure Matrix Methods and Applications (2012) and is published by MIT Press.