It can take years for you to develop the unique skill sets and earn the experience necessary to call yourself an expert product manager. Expertise requires the development of skills specific to product management and considerable amounts of time applying those skills in the real world. The most effective skills can be learned over several […]
Product management is the aspect of a business responsible for optimizing business results by managing the development, marketing, and sale of a product from the beginning to the end of the product life cycle. It is a broad discipline that involves multiple departments, from research and development to technical customer support. Product management is such […]
The project management profession has been evolving alongside the emergence of Agile methodologies, such as Scrum, which has forced a degree of professional self-reflection on the role of the project manager in an Agile product team environment. Given the evolving nature of the project manager role we asked survey respondents in our recent study how much they valued the role […]
Each year Actuation Consulting conducts a global study of product team performance. This will be the third year we have conducted our study. As I write this, we are putting the finishing touches on the 2014 white paper. The goal of our research is to learn the drivers of, and impediments to, high performance on […]
Why are so few product management organizations proactive? The Merriam-Webster dictionary defines the word proactive as: “controlling a situation by making things happen or by preparing for possible future problems“. Successful product management leaders enjoy the opportunity to shape the future direction of their products and angle the organization toward success. They are also very effective at anticipating obstacles […]
Over the last 20 years I have noticed the same cycle play out time and time again. Organizations of all sizes continue to undervalue the product management function until they face a moment of crisis. Typically this takes the form of a change of control, difficulty scaling, and an almost endless variety of other possible […]
The word “innovation” can be interpreted in many ways. The image persists that innovation is some mind blowing new thing, which often produces high value, high return, and commercial success. Webster’s simply defines “innovation” as the “introduction of something new; a new idea, method, or device.” Strong product managers are market focused and are usually […]
The True Value of Product Management (subtitled: What is Product Management?) This blog post discusses the value of product management to the organization and the difficulty that many parties have in communicating the functions value.