How Do Product Teams Perceive Their Relationship With Sales? In our recent study of high performance product teams we asked a question regarding how product teams view their relationship with …
Return On Investment: How Long Do You Have To Demonstrate A Return?
Last week I wrote a blog post entitled “Return on Investment: Less Important Than Many Think?” As is turns out, less organizations than you might think actively use return on …
ROI – Less Important Than Many Think?
Return on Investment (ROI) is the lifeblood of everything your organization does, right? Or is it? Product managers and product executives often relate how they spend time and energy developing …
How Actionable Are Your Product Team’s Requirements?
Where Does Your Team Fall On The Requirements Continuum? Regardless of methodology used only 15% of product teams indicate that they benefit from consistently actionable requirements. Nearly two-thirds of survey responders indicate …
Is Your Product Team Part of the 10%?
Each year Actuation Consulting conducts a global study of product team performance. This will be the third year we have conducted our study. As I write this, we are putting …
Military Strategy Applied to Product Marketing
Product marketing is an area that many company’s struggle with. That is because organizations often don’t take a strategic approach to the way they organize and design campaigns. In fact, product …